Talking Heads Discussion
Aug 25, 2015
Headline: "Worldwide Smartphone Growth Expected to Slow to 10.4% in 2015, Down From 27.5% Growth in 2014, According to IDC"" [""Despite Apple's continued success with its variants of the iPhone, the story among operating systems is not expected to change throughout the forecast, with Android's 81% share in 2015 carrying forward until 2019. Markets with the biggest growth opportunity are extremely price sensitive, which IDC believes will not change, and this is the main reason Apple will be challenged to take Android share throughout the forecast. Even if Apple were to introduce another low-cost iPhone (e.g., 'C' version), IDC believes the price will struggle to compete with Android OEMs that are focused on portfolios aimed at price points of $200 and less.""] IDC
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