 Talking Heads Discussion
Feb 6, 2015
Headline: "Apple's New Music Strategy"" [""There are still some questions that need to be answered. If I'm positioning the software behind the content as the value proposition, how does Apple benefit if the end product is available on competing platforms? One way would be to embrace the idea that a service available to 100s of millions of additional users on Android can be used as a way to not only guarantee proper levels of music industry support, but also market a vibrant iOS ecosystem. I have a choice: use Beats music streaming on my Android phone, or enjoy Beats music streaming in my iOS ecosystem (iPhone, Apple Watch, Mac, Apple TV). Having iTunes on Windows helped sell iPods, with a delayed benefit to Mac sales. What if a Beats app on Android helps sell the music service itself (since critical mass is important for discoverability), with iOS devices receiving the delayed benefit?""] Above Avalon
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