 Talking Heads Discussion
Nov 7, 2014
Headline: "What happened to Apple's once-great ads?"" [""The company that won hearts and minds with an Orwellian '1984' spot introducing the Macintosh computer and the enduring 'Get a Mac' campaign has failed to impress with recent ads, according to advertising professionals who discussed the company's approach. Though Apple's gadgets have gotten sleeker and faster in recent years, the ads have lost their bite, they said. ... Some trace Apple's advertising slump back to the death of founder Steve Jobs, who had an extraordinarily influential hand in the company's campaigns.""] San Jose Mercury News
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