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Thursday, May 2, 2024
Checked 8:50 AM; Last Updated 11:35 AM CDT; 16:35 GMT
 

 

Talking Heads Discussion

Oct 25, 2012
Headline: "Apple's Biggest Threat: Killer Advertising/Apple never skimps on advertising. Because of advertising, by starting with the awesome foundation of the product itself, Apple can charge premium prices and still manage to capture the mindshare of everyday consumers. Apple hasn't been snarky since the days of I'm a Mac and I'm a PC, and even then, the ads were infused with a sense of good fun. The Mac guy was never mean. Bemused, perhaps, but not mean."" MacNewsWorld


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