Friday, April 26, 2024 Checked 3:45 AM; Last Updated 11:35 AM CDT; 16:35 GMT
Talking Heads Discussion
Aug 10, 2012 Headline: "Apple: Banking on the value of a brand/It can sell you a 'magical' product, and then 14 months later it can make you believe that same device is a clunky has-been in need of an expensive replacement. That is what makes Apple Inc. a marketing juggernaut. But how much is its brand actually worth? It depends whom you ask – and the calculations are billions of dollars apart."" The Globe and Mail
Talking Heads Discussion 