Deals
Apple-Target McLaren Is a Tech Company Disguised as a Carmaker
- F1 contests won with electronic gizmos as much as horsepower
- Race team made move from track to showroom in just six years
Apple Said to Seek Stake in Luxury Carmaker McLaren
This article is for subscribers only.
On the face of it, U.K. supercar maker McLaren would seem an odd partner for Apple Inc. as the consumer electronics and software giant seeks to crack the global auto industry.
With its racetrack heritage and gas-guzzling models priced from 126,000 pounds ($165,000), Woking, England-based McLaren is a world away from the mainstream auto market, which Apple appears to be targeting and where it would face brands with a global profile to match its own.