From Taylor Swift to Drake, Apple’s pretty adamant on coming across as artist-friendly when it comes to Apple Music. But one artist who’s apparently less than impressed with Apple’s streaming music service is Bon Iver singer-songwriter Justin Vernon.
In a pair of tweets sent today, Vernon referred to Apple Music as “literally a horrid platform” and slammed Apple for its “commercialization.” Check out his comments below.
apple went from being innovative, plug + play … the best way to experience music and file management to literally a horrid platform ….
— blobtower (@blobtower) July 1, 2016
they let the commercialization of apple music get in the way of making a product easy, simple, and beautiful to use. #neversyncagain
— blobtower (@blobtower) July 1, 2016
This isn’t the first time Vernon has criticized Apple Music. When the service was launched, he made veiled comments about how he wished “that the humans who had the power, USED it to literally make things better.”
It’s not known what sparked today’s tirade, but Vernon’s not the only musician to shun Apple Music. In addition to Tidal artists like Jay Z (although that situation could change very soon), outspoken ex-Oasis singer/guitarist Noel Gallagher previously lambasted Apple Music for its supposed arrogance, and dismissed Beats 1 as “some sort of George Orwell s**t.”
Without knowing more about Vernon’s current beef with Apple Music, it’s difficult to know how to respond. But improving the interface of the streaming service is something Apple attempted to do with the Apple Music refresh it unveiled at this year’s Worldwide Developers Conference.
Via: Pitchfork
