Watch CBS News

Yelp fights back against fake reviews

Word of mouth can be a powerful influencer, and that's no different online. A 2015 study by marketing research company Mintel found nearly 70 percent of Americans seek out others' opinions online before making a purchase, but only 59 percent trust the recommendations. Anna Werner went behind the scenes with Yelp to see how it weeds out fake reviews.
View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.