The Verge:

Well you did it, mean-spirited internet humans. Tim Cook has deleted the Super Bowl picture that sent Twitter into a tizzy on Sunday night. As the Denver Broncos celebrated their Super Bowl 50 victory, Apple’s CEO made his way onto the field and took a photo of all the excitement (and confetti). He uploaded it to Twitter with a message congratulating the Super Bowl champs.

Now, either Cook didn’t take much time to review his shot or he just didn’t care, but it was a very blurry snapshot of what must’ve been a thrilling moment. Although he took a second, far better shot minutes later, the damage was already done — and the mockery and ridicule came flying. There were too many “Shot with iPhone” jokes to count.

There are several lessons here: Always check your photos before posting. The internet never forgets. Anyone can take good shots with the iPhone but anyone can take bad shots with it as well. And, if you’re the CEO of a company that makes cameras, make sure your shots are really good before you post them.