Apple CEO Tim Cook attended the Super Bowl in Santa Clara, California, over the weekend, and shortly after the Denver Broncos beat the Carolina Panthers and stormed the field, he tweeted out a photo of the scene.
That tweet and its photo have now been deleted.
One reason Cook might have been sheepish about his post is that the internet turned his photo into a snarky meme. The original image was taken in low lighting and was blurry, which gave some wisecracking Twitter users the opportunity to make jokes at the expense of Cook and Apple.
The out-of-focus photo prompted jokes playing off of Apple's "Shot on iPhone" marketing campaign and questions of whether Cook was using a years-old iPhone.
Later on Sunday evening, Cook tweeted a much clearer photo from an iPad. That tweet is still available.
—Tim Cook (@tim_cook) February 8, 2016
Here's the photo Cook deleted:
We've reached out to Apple as to why Cook deleted the earlier tweet.
