Apple Shares New 'Ridiculously Powerful' and 'Hey Siri' iPhone 6s Ads
Apple tonight shared two new iPhone 6s ads on its YouTube channel, highlighting the Hey Siri feature and the speed of the device at tasks like opening messages, browsing Safari, using Messages, playing games, and using the camera.
The first video, "Ridiculously Powerful," focuses on the speed of the iPhone's A9 processor and shows it being used for Apple Pay, games, taking photos and video, and more. "Not much has changed, except it's ridiculously powerful, which makes everything faster," says the opening narration.
The second video, "Hey Siri," focuses on the always-on Hey Siri feature of the iPhone 6s. With older iPhones, Hey Siri could only be activated when the iPhone was plugged in, but with the iPhone 6s and the iPhone 6s Plus, hands-free Siri voice activation is available at all times.
These two latest videos are part of Apple's iPhone 6s "The only thing that's changed is everything" campaign, a tagline and concept Apple CEO Tim Cook first introduced when the iPhone 6s and 6s Plus debuted in September to highlight their revamped internals. Apple has released
several advertisements using the wording, focusing on the iPhone's camera, Siri, and
3D Touch.
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Top Rated Comments
I can see how, in a sense, "sharing" is used in context with being online; "sharing photos", "sharing articles", "sharing <online content>" -- but I thought I've seen these same advertisements that are always "shared" with us on MacRumors on TV as well. Correct me if I'm wrong and these are always online-only. If not, and they make it to TV, it would seem "sharing" that would apply to an online context does not seem to work here, it just makes it sound like we're feeling so fortunate to get to see these. (and some aren't very good, but some are OK)
/pointlessrant