Apple debuted a new series of Apple Watch ads aimed at simply showing off specific features. The new ads, which are all set against bright backgrounds and feature people using their Watches for specific purposes, show off the device's fitness and messaging capabilities in addition to Apple Pay and Maps.
The first two ads, "Sing" and "Date" feature people using Apple Watch's messaging capabilities to live their lives. In "Sing", the user sends someone an audio message of a song he's singing.
In "Date", actress Lake Bell, who is the narrator of the iPhone 6s commercial, enjoys a night out and is updated on her child via Messages.
The second two ads, "Train" and "Cycle", showcase the Apple Watch's fitness capabilities. In "Train", boxer Gennady Gennadyevich Golovkin can be seen checking his heart rate as he air boxes.
In "Cycle," a user is completing their indoor cycling exercise and watching it get recorded by the Apple Watch.
In "Ride", a user is shown driving around until they stop to ask Siri for directions. The Apple Watch then provides directions to her destination and she departs.
Finally, in "Sprinkle", a mother carrying a child is shown using her Apple Watch to pay for more ice cream after one of her daughters drops her ice cream.
The new ads come nearly 2 weeks after the Cupertino company released watchOS 2 for the device, which adds native app support, new watch faces and third-party complications. Earlier today, Apple and Hermes launched the Apple Watch Hermes Collection in select Apple Stores and Hermes retail stores.
Top Rated Comments
I agree with the poster who said this is A-Game advertising. In 15 seconds, they set a unique look that I can't say matches anything else on TV and managed to show blip of relevant functionality. Nothing about 3rd party apps (as they don't work amazingly well), just quick notifs, fitness, Apple Pay. And it's all done in a stylish and feminine tone, which is rare for electronics ads -- which are usually skew masculine.
I can see them not being a hit on this board, but they're not going after dudes that hang out on MacRumors. Fascinating to watch.