14 DAY TRIAL // We live in a world where all tech companies out there struggle to innovate and find new ways to interconnect their devices and Microsoft is definitely the living proof.
With Windows 10, Redmond's trying to bring together all its devices by offering a single platform based on universal apps, which are essentially programs developed to run on PCs, tablets, and smartphones at the same time. They share much of the code and have an interface that can automatically adjust depending on the device they run onto.
So it's basically Windows 10 everywhere and that's exactly what Microsoft's trying to use in order to lure in more customers.
“We don't believe in this”
But as far as Apple is concerned, bringing together all platforms is not a really good idea. Speaking at a conference with Aaron Levie, CEO of Box, Apple's CEO Tim Cook commented on the future of the company's desktop and tablet platforms, explaining that for the moment, there's no intention to merge the two.
"We don't believe in having one operating system for PC and mobile. We think it subtracts from both, and you don't get the best experience from either. We're very much focused on two,” Cook said.
iPad Pro, which is often referred to as the most productive version of Apple's tablet because it comes with a keyboard that can also double as kickstand, still runs iOS, despite what some critics have said. Mac OS X, the full operating system running on MacBooks and iMacs, won't be used on tablets, Cook explained, which is pretty much the living confirmation that for moment, Microsoft might remain all alone in its race for consistency across devices.
No matter what Tim Cook says, Microsoft's ready to go all in on this strategy and after launching the PC version of the operating system, the company's now putting the final touches on the mobile sibling, which should be released to devices in just a couple of months.
Time will tell if Microsoft's playing the winning card here, but it'll definitely be an interesting game to watch given the fact that two of the biggest tech rivals right now are going for totally opposite strategies.