Apple Shows Off iPhone 6 Camera With User-Generated Videos

Apple's "Shot on iPhone 6" campaign features regular people snapping extraordinary photos—and now videos—with the latest iOS device.

Apple's iPhone World Gallery features stunning photos captured by the iPhone 6. But Cupertino has now expanded that to include video clips filmed with its newest flagship smartphone (and a few third-party apps and accessories).

Seven videos were chosen for the program, which includes a place on the Apple website, as well as TV, movie theater, and Web-ad spots, according to TechCrunch.

So don't be surprised if you catch Cielo D.'s 10-second shot of a ladybug exploring a tree branch before Pitch Perfect 2, or Amar R.'s cricketing kids during Big Bang Theory commercial breaks.

The brief videos—hand-picked and soundtracked by Apple—highlight what the iPhone 6 camera can do, like slo-mo and time-lapse. Some showcase the built-in stabilization feature for smooth capture even from the back of a subway train.

While the iPhone World Gallery specifies which apps were used to capture certain photographs, videos simply come with a disclaimer that "Additional hardware and iPhone app [were] used." TechCrunch, however, tipped services like Instagram and Hyperlapse, as well as iMovie; one user also reportedly strapped on an Olloclip macro lens accessory.

Apple's iPhone 6 camera is pretty impressive, though a recent patent application suggests that Cupertino's next-gen iPhones might include camera features we're more accustomed to seeing in high-end DSLRs.