NEW YORK--(BUSINESS WIRE)--Telmar, the pioneer in media planning software, today released a new version of its popular Keystone Cross Media™ app that gives advertisers media planning power on the go. Now Keystone users will be able to analyze advertising options according to the latest information on the delivery and usage of media. Keystone supports all Apple devices, including the new Apple Watch.
Keystone is an enterprise-level app with which advertisers can analyze and optimize across media by reach, frequency, and cost, then create and deliver graphic reports for multimedia plans. Importantly, Keystone permits analysis of stored and supplied data, and weighs the impact of creative messages and media types to show the impact of shifting ad dollars.
“We’re removing the mobility barrier for media planning, so advertisers can do sophisticated analyses on any device,” said Corey Panno, president of Telmar. “We’re committed to helping advertisers keep pace with the widening delivery patterns of media and the escalating demands of the advertising business.”
Telmar clients will now get Keystone as part of their service package, while a standard version is available for $249.99 in the Apple App Store.
About Telmar
Telmar provides strategic targeting and media planning solutions to advertisers, agencies, media companies, and data suppliers. Over 25,000 users across 100 countries use Telmar systems to analyze thousands of consumer and media data sets to assess target markets, audience reach and frequency, and media performance. Data sets can be either syndicated data to which rightful access has been granted by the data supplier, or customers' own proprietary data. Telmar provides data integration services which support fix fusion, ascription, and Telmar's leading data integration technique: MultiBasing. Telmar platform of systems are cloud based with applications available via desktop browsers and iOS mobile. API web services are available for access to Telmar analytic engines to support customer custom needs.
