Apple Asking Some Developers to Have Apple Watch Apps Ready by Mid-February

applewatch2Apple appears to be asking some high profile app developers and partners to have their Apple Watch-compatible iPhone apps prepared and ready to launch in the App Store in mid-February. According to a source that spoke to MacRumors, Apple has asked one of its biggest Apple Pay partners to prepare an iOS application with WatchKit support that's ready to launch in the App Store by February 12.

It is unclear if Apple is asking the same of other developers, but it is possible the company is hoping to test some third-party Apple Watch apps with employees ahead of the device's launch to get a better feel for battery life when using non-Apple apps. As we detailed earlier today, thousands of Apple employees in the Cupertino area are wearing and testing the device on a daily basis to work out final kinks ahead of an April launch.

It's also possible that Apple could use this high-profile partner's app in an upcoming demonstration or launch event to show off how Apple Pay works on the Apple Watch. Apple Pay will be a key function of the Apple Watch, letting users authorize credit card payments right from their wrists. As has been outlined in the past, the Apple Watch will authenticate payments biometrically, requiring a passcode when the device is first placed on a wrist and again if it loses skin contact.

Apple CEO Tim Cook said earlier this week that Apple Watch development is on track and that the device will launch at some point in April. Pricing for the Apple Watch is largely unknown, but will start at $349 for the least expensive option.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

vinced45 Avatar
121 months ago
I wished they reached out to me...

I would love for them to demo my Watch app..

//www.youtube.com/watch?v=R9beAy9jKaM&list=UUSgj_E4RY1jhp7_hZVESUdg
Score: 10 Votes (Like | Disagree)
Peace Avatar
121 months ago
Sounds to me like Apple wants to showcase a few Apple Watch apps in realtime for a potential event in February.

;)
Score: 7 Votes (Like | Disagree)
ebouwman Avatar
121 months ago
They really need to get this thing under the $200 mark.

No.
They.
Don't.

Look at the pebble steel, thats at the $200 and it doesn't have half the features that the apple watch has.

Look at the iPad, that was (and still is) very expensive, especially when comparing it to a laptop, but its still a great device that defined a new market.

The cost of most apple devices is a little high and people are constantly moaning about the cost of this product or that. For me though, the cost is usually worth it.
Score: 5 Votes (Like | Disagree)
princered Avatar
121 months ago
Mixed Feelings

I have mixed feelings about the :apple:Watch. I am excited about the product, and I want to have faith that Apple will make it satisfying. I don't care if it's not a superior product in it's first generation. As long as it has that :apple: feel to it and works fine. I'm glad the release is pushed back further, so hopefully they get everything right. iOS 8 has been a very bad :apple: for me. I became an Apple fan because things "just worked". I continue to fork over my money bc of the same reason. Let's get back on track Apple
Score: 5 Votes (Like | Disagree)
SockRolid Avatar
121 months ago
Sounds to me like Apple wants to showcase a few Apple Watch apps in realtime for a potential event in February.

;)
More like Apple wants to have real apps running on the watch so they can film better commercials. If the watch launches in mid-April, that will give Apple's ad agency (or in-house marketing group) two months. Plenty of time.

Not sure that Apple really needs to do another Apple Watch event.
Another pre-launch event will only lessen the impact of the actual launch.
Score: 5 Votes (Like | Disagree)
shandyman Avatar
121 months ago
Sounds to me like Apple wants to showcase a few Apple Watch apps in realtime for a potential event in February.



;)
If they're only getting apps ready for mid February, then they need time to test them. Event is more likely March, since Tim said April for launch.
Score: 4 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
apple vision pro orange

Apple Vision Pro Customer Interest Dying Down at Some Retail Stores

Monday April 22, 2024 2:12 am PDT by
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On...