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Apple confirms ‘Lucky Bag’ sale returning to Japanese retail stores on January 2nd

Apple’s annual “Lucky Bag” sale will begin in Japanese retail stores on January 2nd, the company confirmed today through a page on its website. Shoppers will be able to purchase a mystery bag containing an assortment of products at much lower than the actual cost of those items.

Last year’s Lucky Bags included a $99 Incase backpack and a Mophie Juice Pack, each with a custom design to match the bags. Each bag also came with one of four Apple products ranging from an 11-inch MacBook Air or iPad Air down to an iPod nano, along with an assortment of accessories for the Apple device. The bags sold for only $340.

Those products and prices are on par with previous years, so this year’s buyers can have some idea of what to expect.

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Comments

  1. ttss6 - 9 years ago

    It would be great if they did a similar thing in the US. I have my doubts though seeing as how poorly people reacted to the free U2 album recently and the bad reviews others left on apps, movies, and music that were given away during the 12 Days of Christmas promotion last year. People here seem to feel overly entitled and ungrateful for something that is FREE. If you don’t like what you get, too bad! Delete it off your device and move on.

    • Neiihn (@Neiihn) - 9 years ago

      There is a difference between PURCHASING something as a little lottery gamble and being force fed a band you don’t like. And you ignore the fact that a lot of people are on limited data plans now so if they were on cellular when that album started to download that used some of their monthly allotment. They could have handled that in several different ways then getting peoples devices to auto download it. Make it FREE on itunes so those interested can get it or even send out a email to the registered email on the iTunes account and notify the user that a free download is available.

      • Apple cannot be responsible for how their users choose to configure their devices. Through the settings on any iOS device one can prevent Automatic Downloads. If they choose to allow them, the default is to only use Wi-Fi in order to save on data charges. If someone wasted their monthly allotment of data on download U2’s album then that is their own fault.

      • PMZanetti - 9 years ago

        FORCE FED! Omg. Grow the fuck up.

      • smigit - 9 years ago

        @Dylan:
        The configuration would ensure users would automatically download ‘purchased’ content to their devices. If a user had that set, they could reasonably control what was downloaded by initiating purchases at home while on their wifi or at the very least monitoring the download size before hitting purchase. There was no precedence or expectation that content other than that requested by the user would show up in the ‘purchase history’ of the device then yes, Apple is largely responsible for the triggering of the download.

        Yes, having automatic downloads set to off could have prevented the data charges. The issue is that there was an entire usage pattern that was established around that setting that Apple violated when it began placing content into the purchase history of the account. For those people, having the config set to on previously had worked for them.

        Personally I wasn’t too fussed and dare I say it, I liked the album. That said, I understand other peoples grief over it, especially being in a region where many people have data caps of about 300mb or so.

    • scumbolt2014 - 9 years ago

      Agree 100%. No 12 days or lucky bags in the United States because there are so many ingrates and d-bags that complain about free stuff. Serves them right.

  2. ‘Lucky Bag’, ‘Boxing Day’, So where’s the ’12 Days of Christmas’???????????