Android might have the sheer weight of numbers, but when it comes to ecommerce, it’s iPhone and iPad owners retailers want to attract. Online shopping data compiled from Thanksgiving shopping yesterday showed that despite iOS devices in the US being outnumbered almost two-to-one by Android, it’s iOS devices that dominate online purchasing.
iOS accounted for a quarter of online purchases, compared to less than 7% for Android devices. Average order value was also higher, at $118.57 compared to Android’s $95.25 …
The data was compiled by IBM’s Digital Analytics unit, which reported that overall mobile purchasing was up 25% year-on-year.
The greater financial value of iOS owners is likely to be front of mind for retailers when it comes to making decisions between support for Apple Pay and rival mobile payment services, providing hard numbers to support the case made by Hitachi Consulting in a recent CIO magazine post that iPhone 6 owners are the affluent target retailers want to reach.
Apple has been adding new online partners as well as bricks and mortar stores to its Apple Pay platform, with tickets.com and the Disney Store app two of the most recent arrivals.
Via TechCrunch
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Yeah you can’t do much retailing from the sock draw!
Do they breakdown Desktop numbers?
I’d like to see those numbers.
It hasn’t released that data, unfortunately – but I have asked. I suspect we’ll see data from Black Friday and/or Cyber Monday, so perhaps we’ll see the desktop split then.
Thanks Ben. I enjoy your articles and the fact that you take time out to respond in the comment sections.
I don’t see why these numbers should be surprising to anyone. iPhone/iPad users tend to be a bit more financially able to spend more. iPhone/iPad users are a bit more sophisticated and electronically inclined which contributes to their being more trusting of the internet when conducting online financial transactions than the Android owners. Except for pointing out the obvious this IBM report contributes nothing to IOS/Android competition.