Apple’s Higher iPhone Tariff May Spur More Russian Price Rises
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Apple Inc.’s decision to boost Russian iPhone prices shows that brands that have been avoiding tariff increases may not be able to do so for much longer.
Apple yesterday added 25 percent to the cost of an iPhone in Russia, ending its resistance to the ruble’s four-month slump against the dollar. The majority of companies that have so far held down prices to keep shoppers spending are likely to follow after the New Year holiday, according to Ivan Fedyakov, general director of St.Petersburg-based researcher INFOLine.