IBM’s Watson to Tap Twitter to Help Clients Make Decisions
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International Business Machines Corp. will help clients use Twitter Inc.’s social networking to make business decisions, a deal that lets both companies harness a surge of consumer data to find new sources of growth.
IBM software, including its Watson artificial-intelligence technology, will be able to mine posts on Twitter for information about what a client’s customers are saying about its product or about trends in a market. The companies will train thousands of IBM consultants on how to use Twitter data for business, they said in blog posts today.