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iPhone 6 first weekend sales could disappoint, Bernstein analyst says

Sep. 17, 2014 6:30 PM ETApple Inc. (AAPL) StockAAPLBy: Carl Surran, SA News Editor57 Comments
  • First weekend sales results for Apple's (NASDAQ:AAPL) iPhone 6 and 6 Plus could disappoint, Bernstein's Toni Sacconaghi warns, noting AAPL's pre-order announcement and customer expected delivery dates point to stronger supply constraints vs. prior years and China's absence as a launch country.
  • Sacconaghi estimates first weekend shipments could come in at 7M-8M units rather than expectations for as high as 10M units or even the 9M iPhone 5S and 5Cs shipped last year.
  • But the analyst says investors should bear in mind that "first weekend sales" are principally a function of available supply rather than iPhone demand; a slower ramp could ultimately prove beneficial for AAPL, since a later China rollout could push sales forward and help smooth the iPhone's typical March quarter falloff.

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