Apple's Tim Cook on Charlie Rose, in three minutes

SAN MATEO — Charlie Rose interviewed Apple CEO Tim Cook for the first time on his show, and it's out on the Web. It's 54 minutes. And that's just the first part.

So here's the interview, boiled down into three minutes. It's also on Hulu.com.

APPLE WATCH

Apple was working on the Apple Watch for three years. Apple is releasing it early so developers can work on specific Watch apps.

Rose, like anyone who watched that keynote video, could hardly wait to get his hands on Cook's model.

Cook has a teenage twang when he describes new products he's excited about. "The function of it is killer," he says of the smartwatch's computing capacity. And of the iPhone 6 screen— "it's just to die for."

THE COMPETITION

It's Google and ... really no one else. Samsung on hardware, but that's largely because Google's Android software enables Samsung, which Cook calls the best of the Android hardware makers. Facebook is more of a partner than a rival, he says.

Amazon? We have "little relationship" with Amazon, Cook says. And besides, it's not a product company. Apple is a product company, Cook says. Could that change? You'd have to ask Jeff Bezos, he tells Rose.

DIVERSITY

He believes in diversity – "with a Capital D," he says. He means: Diversity of Thought.

APPLE TV

It's got over 20 million users, so Apple doesn't consider it a hobby product. Regular TV "is stuck back in the '70s."

CHINA

Apple's business in Greater China in the last year was about $30 billion with a "b." As in BIG.

STEVE JOBS

Cook is most expressive when talking about his late boss. Enthused but also, still mourning.

Where was Steve in the launches of these new products? asks Rose.

"He's in my heart. He is deep in Apple's DNA. His spirit will always be at the foundation of the company. I literally think about him every day. His office is still left as it was ... on the fourth floor. His name is still on the door."

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