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In progress: Apple’s Q2 2014 earnings call happens at 5pm EDT today

A quiet quarter for Apple is expected to yield mostly flat results.

This was the first full quarter of availability for the new Mac Pro, but it's hardly Apple's biggest product.
This was the first full quarter of availability for the new Mac Pro, but it's hardly Apple's biggest product.
Dave Girard

Here we go again: Apple will be reporting its Q2 2014 financial results this afternoon at 2pm PDT (5pm EDT), and the company's earnings call will follow. Senior Reviews Editor Lee Hutchinson and I will be on hand to liveblog, provide handy charts, and hope against hope that Apple decides to drop a mind-blowing product announcement in there somewhere to shake things up.

So far, it's been a quiet year for Apple. Its biggest releases have been software updates for existing products, and its only "new" hardware introduction so far has been an old iPad and an 8GB iPhone 5C that isn't even available in all territories. It's the first full quarter of availability for the still-scarce Mac Pro, which may juice the Mac numbers a little bit, but we aren't likely to see any new products from the company before WWDC in early June.

Apple's guidance for this quarter projected revenue of $42 billion to $44 billion and gross margins hovering between 37 and 38 percent, down from the mid-to-high 40s of past years but roughly the same as they've been for a while now. We'll see how those expectations line up with reality later this afternoon.

Listing image by Aurich Lawson

Channel Ars Technica