At its keynote today, Apple said that its iWork suite of apps, which it says is the best-selling group of productivity apps on iOS, are now free with the purchase of any new device. That includes Pages, Numbers, iMovie, Keynote, and iPhoto. These apps previously were featured by Apple as premium software that costs a few dollars to purchase.

"We think that iWork is a really key advantage for our customers' productivity, and iPhoto and iMovie are great for their creativity," said Apple CEO Tim Cook. "Almost all of our customers want these apps." In Cook's demo, the apps didn't yet seem to be updated with iOS 7's visual design.