Apple Using Rupee Drop to Win Smartphone Buyers: Corporate India
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Apple Inc. is using the Indian rupee’s unprecedented plunge to lure customers in the world’s fastest growing smartphone market.
The Cupertino, California-based company has refrained from following Samsung Electronics Co. in raising prices. Apple is selling the iPhone and iPad to distributors such as Redington India Ltd. at the same price as in 2012 even after the currency’s decline this year, Rajesh Khetarpal, head of Redington’s strategic business unit, said in an interview. Apple declined to comment on pricing in India in an e-mail.