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What to Expect From the iPhone Launch Event

Apple is likely to announce two new iPhones in California on Tuesday morning. Here's what else it might show off.

By Sascha Segan
September 9, 2013
iPhone 5S Invite

Apple's iPhone launch event is coming up tomorrow, and PCMag Editor-in-Chief Dan Costa and I will be in Cupertino, live-tweeting the show @PCMagLive.

We're pretty sure that we're going to see an iPhone 5S and an iPhone 5C, a faster and cheaper iPhone, respectively. The 5S will be faster, and probably have a fingerprint reader. The 5C will have a colorful plastic case.

Two new iPhones may very well take up 90 minutes at Apple's headquarters, but they've been leaked out broadly enough that I wouldn't be surprised if Apple is keeping a surprise in reserve. Here are some ideas for what would take up time on stage at 10 a.m. Pacific, tomorrow.

The iPhone 5S and iPhone 5C. Just to repeat, that's what we're there to see.

iOS 7. The event will be the official coming-out party for iOS 7, Apple's new mobile OS, and the first one truly designed for high-resolution screens. Apple will run over iOS 7's features and spend extra time on key features it didn't mention at June's WWDC event, such as FaceTime voice calling and Hotspot 2.0. For more, check out the video below.

The A7 processor. Apple's new processor won't just power the iPhone 5S; it's sure to be at the heart of the next iPads as well. Apple will spend some time comparing it directly to the latest Qualcomm Snapdragon 800, Nvidia Tegra 4 and Intel Atom processors - without using the competitors' names, of course.

Carrier partners. The top iPhone rumor last week surrounded China Mobile, the world's largest wireless carrier with more than 700 million subscribers. Various press reports say that Apple has finally closed a deal to have China Mobile carry the iPhone 5C, and there's a special Apple event in Beijing nine hours after the Cupertino event. Apple could spotlight the potential China Mobile presents. A similar event in Tokyo may presage Japan's largest carrier, NTT DoCoMo, joining the iFold.

New iPod touch and nano. Entirely possible. The 32GB/64GB iPod touch and most recent nano were released at the same time as the iPhone 5, and it would make sense for Apple to include some of the 5S and 5C's key features - whatever they are - in the touch. That way, app developers can write to as few platforms as possible, and keeping app developers happy has always been a major goal of Apple's.

Lightning accessories. One of the big reasons to rusticate the iPhone 4 and 4S in favor of the new 5C is to get all of Apple's devices using the new Lightning docking and charging port, which hasn't generated the kind of accessory buzz that the old 30-pin port did. Apple could bring out some partners to show that the Lightning accessory market is now really getting started.

New iPads. This probably won't happen, as from what we've heard, there will be a separate iPad event in October just like last year. That said, Apple really needs to update its iPad lineup, especially with a higher-resolution iPad mini to compete with the fast-growing sector of 7-inch and 8-inch Android and Windows 8 tablets. Lowering the existing mini's price to $249 while introducing a higher-resolution model at $349 would help Apple's fortunes.

Macs, laptops, an iTV, an iWatch … are all pretty unlikely for this event. Last year, Apple saved the new Macs for the October iPad event. I can only see new Macs appearing here if they have some key feature which works with the new 5C, such as a fingerprint reader or a built-in wireless charging pad.

There haven't been any recent signs that Apple has broken its impasse with the cable companies and content providers to make its television set happen. Of the bunch, the iWatch is the most possible "one more thing" - but seeing the clunkiness of Samsung's Galaxy Gear and Qualcomm's Toq, I wouldn't be surprised if Apple sat out this market one more year.

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About Sascha Segan

Lead Analyst, Mobile

I'm that 5G guy. I've actually been here for every "G." I've reviewed well over a thousand products during 18 years working full-time at PCMag.com, including every generation of the iPhone and the Samsung Galaxy S. I also write a weekly newsletter, Fully Mobilized, where I obsess about phones and networks.

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