Apple shares got a boost this week, after Carl Icahn revealed on Twitter that he had initiated "a large position" in the stock. In fact, from Icahn's Tuesday afternoon tweet to Apple's close that day, the company gained over $13 billion in market share. That's more than the estimated valuation of Twitter itself, which Greencrest Capital pegs at around $11 billion.
So given the power and reach of the social network, should Apple just go ahead and buy Twitter? Many have long suggested that they could make beautiful music together.
"Apple hasn't been able to do anything in social, and what Twitter does is put them in a scenario where they can start disseminating information—because that's really what Facebook's business is, and Google's" said Dan Nathan of RiskReversal.com. "It would be a huge departure from Apple's history, but I think it makes a lot of sense."
"There's a lot of things they could do with Twitter," said Nathan, a contributor to CNBC's "Options Action." For instance, Apple has 575 million iTunes users, and there would be a lot of cross-selling opportunities.
The problem is that the tech giant may have missed the boat.
In April 2012, Ironfire Capital Founder & Managing Partner Eric Jackson made a strong case in Forbes that Apple should, and would, buy Twitter. But he no longer thinks it's feasible.
"I definitely think Apple should buy Twitter," Jackson wrote to CNBC.com. "However, I think that ship has sailed. The time to buy was a year ago. Twitter will probably IPO this fall," and "they'll want to see that through."
Max Wolff, senior analyst and chief economist at Greencrest Capital, is of a similar mind. "I would be surprised if Twitter didn't IPO by the middle of next year or sooner," he said. At this point, "I think that Twitter is big enough that they don't need an M&A exit."