iPhone Owners Spend About Two-Thirds More Time Using Their Smartphones Than Android Owners

Experian.com’s John Fetto reports that new data from Experian Marketing Services Simmons ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone, with the average adult clocking 58 minutes daily on their device. On average, smartphone owners devote 26% of the time they spend on their phone talking and another 20% texting. Social networking eats up 16% of smartphone time while browsing the mobile web accounts for 14% of time spent. Emailing and playing games account for roughly 9% and 8% of daily smartphone time, respectively, while use of the phones camera and GPS each take up another 2% of our smartphone day.

iPhone Versus Android Users

Of particular interest to Apple fans, Experian found that iPhone users spend an average of an hour and fifteen minutes using their phones daily – a full 26 minutes more than the typical Android phone owner. iPhone and Android smartphone owners use their phones in distinctly different ways. For instance, 28% of Android users’ phone time is dedicated to talking, while iPhone users spend only 22% of their smartphone time talking on the device. Android owners also devote a greater proportion of smartphone time visiting websites with their phone than iPhone owners. On the other hand, iPhone owners spend a disproportionately greater share of smartphone time than Android owners texting, emailing, using the camera and social networking.

For the full report, visit:
http://goo.gl/Tl8AQ

Simmons Connect is an industry-first consumer profiling and media planning tool that links over 60,000 consumer elements to detailed insights on consumers’ use of 11 traditional and digital media platforms. Reach, time spent and activity usage measures integrated with consumer insights, including brand preferences, shopping habits, opinions, lifestyles, media consumption, language preferences of Hispanics and more provide a single-source view to understand your target consumers.

For more information on consumers’ usage of smartphones, digital tablets, computers and other traditional and digital media platforms, check out Simmons Connect:
http://goo.gl/xBYj6

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