Tim Cook: Apple has not lost its touch

Investors in the technology company have been rattled in recent months by an apparent slowdown in new product launches. However, Mr Cook told a conference in California yesterday that it has “some incredible plans” in the works. He would not go into details but they are thought to include an Apple television and wearable technology such as an Apple watch or glasses.

Televisions have not been brought up to date for a decade, he said, whilst wearable technology is “profoundly interesting”, Mr Cook said.

However, he also expressed doubt over the kinds of wearable products that will take off, claiming that Google’s glasses are unlikely to become a mass market item.

“People that do wear them generally want them to be light, to be unobtrusive. They probably want them to reflect their fashion,” Mr Cook said.

Apple’s new products are also set to include the newest version of its operating system, iOS7, which is due to be unveiled at its annual developers’ conference next month.

Mr Cook said Jonathan Ive, Apple’s British-born design chief, was spearheading the system overhaul, following the botched launch of iOS6 last year.

“Jony is really key,” Mr Cook said. "“We recognised that Jony had contributed significantly to the look and feel of Apple for many, many years and could do that for software as well…What we did last fall was change things up, to really ramp up our innovation," Cook said. "The key in the post-PC era for having a great product is incredible hardware, incredible software, and incredible services, and to combine them so you can't tell what's what. The magic is at the intersection."

Apple was forced to apologise for its iO6 update, after it forced users to swap their Google Maps for Apple’s highly inaccurate homegrown version.