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Yahoo CEO's Future: A Telecommuter Mutiny

CEO Marissa Mayer's latest edict is a ridiculous ban on telework, despite the fact that she should be making Yahoo even more virtual, not less. It's going to blow up in her face.

February 26, 2013
Marissa Mayer

The latest tech controversy sweeping across blogs seems to be the idiotic pronouncement by the CEO of Yahoo, Marissa Mayer, that nobody will ever, ever, ever be allowed to work from home, and that's that.

As someone who has telecommuted for decades and manages to get a lot accomplished from my home office, as well as a hotel room when necessary, I have some serious thoughts about this. I actually used to give a canned speech about the advantages and disadvantages regarding telecommuting for the modern distributed corporation.

Let's start with one simple fact; research shows that remote workers are much more productive than distracted office workers who have to deal with other distracted office workers. This is well-documented and is especially true in positions that require concentration, such as coding, video editing, or writing. But if you want or need to socialize all day, then the office is the best way to do that.

Generally speaking, the people who do not "get" telecommuting are insecure control freaks worried sick that someone is taking advantage of them. Mayer does not seem insecure.

The worst part about this attitude is that Yahoo will lose a lot of very talented work-at-home folks who must work at home because they have a child to take care of, or they live in a far-flung state like New Hampshire and simply cannot come into the office in California. This group will end up quitting—certain talent out there can work wherever they want. Mayer has no idea if Yahoo has any people of this caliber. I assume there are many.

That said, she is the CEO—the "boss"—and can do whatever she wants. People who roll into a company and make such edicts about working at home might be doing this because it is also fairly well known by researchers that team-building and brainstorming are best done in person. But why make the ruling company-wide? Is every single one of the thousands of employees of Yahoo expected to be team building all day, every day? If Yahoo was a small startup, I'd take her side on the issue. It is not.

If Mayer were truly a modern manager in Silicon Valley, she'd shutter all the Yahoo offices and virtualize the whole company. Move everyone out. Have massive and occasional large meet-ups to handle the team-building and brainstorming. With networking, video conferencing, and modern telecommunications there is no reason for office buildings anymore. She's going in the opposite direction, as if Yahoo was some sort of assembly-line car manufacturer.

A virtualized company would also allow Yahoo to get the best employees worldwide, people who would otherwise not be available. Working, commuting, and living in Silicon Valley is extremely expensive and inconvenient. Mayer, a billionaire with multiple residences, has no apparent empathy for the plight of the average valley worker and it shows with this edict.

A number of pundits have asserted that a slew of home workers at Yahoo don't really do anything and many are collecting a check while flying under the radar. This may be true, in fact I would be surprised if it wasn't true--because of the way the company has been managed. I can assure you that as many or more people working in the office are pulling the same stunt. It's not about working from home, it's about managing the people who work from home. If any group should be punished, it the layers in the middle who are supposed to keep employees busy.

If Marissa Mayer thinks she is going to solve the problem of slackers by forcing everyone to work in the confines of the Yahoo compound, she is making a mistake. Whatever she thinks or imagines is going on will just get worse in the confusion, or it will get worse within the confines of her imagination. So far, what we may be witnessing is a Captain Queeg moment and the Yahoo saga will now turn into a replay of The Caine Mutiny, with Mayer evolving into the Humphrey Bogart character concerned about the number of strawberries in the ice cream.

For those of you who have never seen the Caine Mutiny movie or read the book (both great) let me tell you that it does not turn out great for the Captain. Enough said.

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About John C. Dvorak

Columnist, PCMag.com

John C. Dvorak is a columnist for PCMag.com and the co-host of the twice weekly podcast, the No Agenda Show. His work is licensed around the world. Previously a columnist for Forbes, PC/Computing, Computer Shopper, MacUser, Barrons, the DEC Professional as well as other newspapers and magazines. Former editor and consulting editor for InfoWorld, he also appeared in the New York Times, LA Times, Philadelphia Enquirer, SF Examiner, and the Vancouver Sun. He was on the start-up team for C/Net as well as ZDTV. At ZDTV (and TechTV) he hosted Silicon Spin for four years doing 1000 live and live-to-tape TV shows. His Internet show Cranky Geeks was considered a classic. John was on public radio for 8 years and has written over 5000 articles and columns as well as authoring or co-authoring 14 books. He's the 2004 Award winner of the American Business Editors Association's national gold award for best online column of 2003. That was followed up by an unprecedented second national gold award from the ABEA in 2005, again for the best online column (for 2004). He also won the Silver National Award for best magazine column in 2006 as well as other awards. Follow him on Twitter @therealdvorak.

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