Apple Needs to Adapt to Emerging-Market Growth, Sculley Says
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Apple Inc. needs to overhaul its supply chain to meet demand for cheaper smartphones in emerging markets, former Chief Executive Officer John Sculley said.
As the market for handsets including Apple’s iPhone gets saturated in developed regions such as the U.S. and Europe, the company will increasingly depend on growth in emerging markets, including India, Sculley said today in a Bloomberg Television interview from Singapore.