Apple CEO Cook Returns to China Amid Falling Market Share

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Apple Inc. Chief Executive Officer Tim Cook made his second visit to China in less than 10 months, as the company tries to revive its shrinking share of the world’s biggest mobile-phone market by subscribers.

Cook is meeting government officials and partners, Carolyn Wu, a Beijing-based Apple spokeswoman, said by phone today, without elaboration. The officials included Miao Wei, the head of the Ministry of Industry and Information Technology, according to a government statement.