Apple owned up to its messy map problem Friday, apologizing for the frustration it has caused users since its launch last week.
But by admitting the company's maps system is faulty, did Apple ward off potential buyers?
Probably not, said Scott Sutherland, an analyst for Wedbush Securities.
While Apple's apology for its maps system may make consumers think twice before buying the iPhone 5, the map issue is not going to drive buyers away in droves because there are other map applications available, Sutherland said on CNBC's Squawk on the Street Friday
"I think for anyone who got use to the Google Maps and anything on those maps, clearly this could be a bit of a reason not to go out and buy the next iPhone," Sutherland said. "But as Tim Cook said, there are many other applications out there. Some great crowd sourcing applications...And most of these can be downloaded on the current iPhone, so you're really not missing too much."