Infographic: Live TV Loses Ground to Consoles, DVRs

One size no longer fits all video consumption, according to a new Nielsen report.

In the first quarter of 2012, Americans spent almost 35 hours a week watching video via a variety of platforms, including tablets, smartphones, and gaming consoles.

The consumption of video has shifted away from traditional live television, based on this year's increase in DVR playback, and drop off in live-TV viewing since 2011's first quarter. But whether connected to a gaming device, set-top box, DVD player, or the Internet, "the television itself continues to be a centerpiece of the viewing experience," the report said.

Year over year, traditional television use has dropped 1.8 percent, according Nielsen, but still tops all other viewing options, including DVRs, Internet, and mobile phones – which came in second place, growing more than 1 percent since last year.

The report noted that the amount of time spent monthly watching TV increases with age, growing from an average 117 minutes for those aged 18 to 24 to more than 220 minutes for seniors 65 and older. Additionally, females in all age categories spend more time than males consuming traditional TV.

Nielsen placed special focus on game consoles, which are no longer geared toward just gamers. The evolving entertainment hubs now claim more daily use than DVD players. According to Nielsen, PS3 users spend an average of 36 minutes a day with the console, while Wii users take 17 minutes, and Xbox360 users engage with the device for about 32 minutes daily.

By enabling social games, DVD playback, and streaming video, the consoles provide an increasing number of options for the 46 percent of households equipped with some type of gaming device.

For a closer look at modern entertainment consumption, check out Nielsen's infographic below.