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U.S. Consumers Reluctant to Ditch iPhone, Android for Nokia Lumia 920

Nokia's new flagship Lumia 920 smartphone made a splash when it was unveiled last week, but most Americans don't plan to ditch their iPhones and Androids in favor of the Windows Phone 8-powered device, according to a new survey.

September 11, 2012

Nokia's new flagship Lumia 920 smartphone made a splash when it was last week, but most Americans don't plan to ditch their iPhones and Android devices for the new Windows Phone 8-powered device, according to a new survey.

CouponCodes4u.com surveyed 2,371 American smartphone owners between the ages of 18 and 35, and found that most of the respondents liked the look of the new Lumia 920, and were impressed by its specs. However, when asked whether they would consider switching their current cell phone contract to get the Lumia 920, 52 percent of respondents said no. Another 35 percent said they would consider switching, while the remaining 13 percent said they might be interested, if the price was right.

Nokia has not yet revealed pricing for the new device. The Lumia 920 features a 4.5-inch curved glass WXGA IPS LCD display that boasts what Nokia called PureMotion HD+, which the company said is "better than HD resolution."

According to the survey, 61 percent of consumers who are considering the device were most intrigued by the screen's ability to detect touch even while a user is wearing gloves.

Meanwhile, 52 percent said the PureView photo system, and the ability to take better quality photos was an appealing feature. Others are tempted to buy the phone because of the PureMotion HD video option, wireless charging and docking feature, and ClearBlack option for dimming or brightening the main screen. About a third said the device's colors were a draw for them, while over a quarter said the offline maps option was a major selling point.

In the survey, 39 percent of respondents said they had an iPhone, while 31 percent had an Android-powered phone such as the Samsung Galaxy S III, while 29 percent had a BlackBerry device.

"2012 is shaping up to be a year where the giant mobile tech companies battle it out for consumers' loyalty and, most importantly, their money," Mark Pearson, chairman of CouponCodes4u.com, said in a statement. "With no less than six brand new phone devices scheduled to be released in the next couple of months, consumers are quite spoiled for choice in terms of phone spec, design and branding. The latest offering from the Nokia team looks quite promising and should be an interesting alterative to Android and Apple run devices."

Meanwhile, Nokia has already garnered some controversy over the new device. Nokia last week admitted to faking a demo video of its PureView camera technology during a New York press event. As a result, Nokia is reportedly to find out what happened.

For more, see PCMag's hands on with the new Lumia smartphones and the slideshow above.