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AAPL stock surges past 680 all time high ahead of iPhone 5 launch (update: closes at 682.48)

Update: AAPL officially closed at a new all time high today of 682.48.

After hitting a new high of $676.27 yesterday, ahead of the Sept. 12 iPhone event, AAPL is currently 681 and climbing. So, 700 or iPhone 5—which comes first?

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Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s Logic Pros series.