Nokia Enlists Perry the Platypus for Comeback: Tech
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As Nokia Oyj prepares for a crucial push to resuscitate its smartphone business, it’s calling in some heavyweights from across the Atlantic: Batman, Lady Gaga, and Perry the Platypus.
The Finnish company has teamed up with Walt Disney Co. and AOL Inc. to tackle an application shortage that has left it trailing Apple Inc. and Google Inc. The deals are part of a strategy to ensure Nokia has the most popular smartphone apps, even if it lags in the total number, said Marco Argenti, who oversees Nokia’s relations with developers.