Snapfish by HP Brings Facebook Posts to Life With SocialPics

<p> New SocialPics App Creates Printed Photo Book From Facebook Timeline </p>

PALO ALTO, CA--(Marketwire -08/27/12)- Snapfish by HP (HPQ) today introduced SocialPics, a web application that curates the best moments from a person's Facebook Timeline and displays them in a personalized book.

SocialPics automatically identifies the most popular Facebook photos, comments and status updates and creates a 20-page, 8-inch x 8-inch custom photo book.

"Sharing photos continues to be a fun way for people to connect with one another online," said Helen Vaid, general manager, Snapfish by HP. "We wanted to enhance this experience by offering a tool that captures moments from a person's social life on Facebook and displays these milestones in a printed keepsake they can share for years to come."

Making Facebook moments last on the printed page
SocialPics makes it quick and easy to create a Facebook Timeline photo book. The application connects with Facebook and filters meaningful content from the user's profile based on comments, "Likes" and other interactions, and automatically arranges the content in chronological order.

Customers can customize the content by choosing a specific timeframe for their book, adding a fun title and selecting from two cover styles -- soft cover ($19.99) or hard cover ($28.99).(1) The soft-cover book is great for casual Facebook postings about vacations and memories from school. The hard cover lends a more formal and polished look, making it a great choice for users who want to display important experiences, such as an engagement, wedding or birth.

Designed to complement the size and resolution of photos uploaded to Facebook, SocialPics Books are ideally suited to display rich social content. The app also includes rich customization features, including the ability to delete content blocks, such as photos, comments and status updates.

Celebrities get social with SocialPics
To kick off the launch of SocialPics, Chris Hardwick, celebrity comedian, podcaster and founder of Nerdist Industries, is sharing his social life with fans with his own SocialPics Book.

"I've documented many adventures through photos on my personal Facebook page, as well as the Nerdist's Facebook page," said Hardwick. "I thought it would be fun to share a printed edition of my Facebook Timeline, so I created a SocialPics Book. The app does all of the heavy lifting for you, so it's super-easy to create. Now I have a book that my family and friends can sign with comments and inside jokes -- it's like my Yearbook 3.0."

Actress Melissa Joan Hart also will share her Facebook Timeline photo book with fans in September. To see both celebrities' books, visit the Snapfish Facebook page.

Additional information about SocialPics -- including a video of SocialPics in action, created by Teak Digital -- is available at www.socialpicsbook.com.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.

(1) Estimated U.S. retail price. Actual prices may vary.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; expectations and assumptions relating to the execution and timing of cost reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2012 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2011. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Advertisement