×

Warning

JUser: :_load: Unable to load user with ID: 63
Tuesday, 21 August 2012 15:28

Why Australia might miss out on the next-gen Apple TV

By

Apple's next-generation Apple TV might have to be crippled before it goes on sale in Australia - if we get it at all.

The Wall Street Journal tends to be fairly well informed about Apple's plans, with some commentators suggesting it is used by Apple as a channel for releasing information that it doesn't want to be seen as an official statement from the company.

The WSJ recently reported that the much-ballyhooed future 'Apple TV' is a set top box for use in conjunction with pay TV services, with content delivered via the Internet.

Pay TV operators in various countries - including Australia - already offer service over the Internet to devices such as game consoles and smart TVs, so the idea of an Apple TV with that capability isn't a stretch.

Key features of the device are said to include be a user interface that is a significant improvement on conventional set top boxes, integration with social media (eg Twitter), and the ability to stream content to iPhones and iPads.

The ability to watch current episodes of shows as provided by cable operators would link conveniently with the iTunes Store's back catalogue of programming.

However, the report states that Apple intends to include cloud-based DVR functionality.

That is, the recordings would be made and stored in one of Apple's data centres, not on the user's premises.

CONTINUED


Earlier this year, the Federal Court ruled that the Optus TV Now service (which allowed subscribers to record free-to-air TV programs in the company's data centre) was a breach of copyright, despite the provisions allowing people to record programs for their private or domestic use.

The court held that the recordings were being made jointly by the user and Optus, and that the involvement of the company meant the Copyright Act was being infringed.

Unless the High Court reverses that decision, or the current review of copyright law returns the situation to that which most people thought applied prior to the Federal Court ruling (that the Copyright Act was deliberately technologically neutral and therefore a DVR that stored recordings in a data centre was just as legal as one that stores the recordings in a lounge room), this aspect of the future Apple TV's functionality would not be allowed in Australia.

It is also uncertain whether it would be permissible for pay TV broadcasts.

While subscribers are entitled to record content in their own homes (as they do using the Foxtel iQ, for example), the pay TV operator may not hold the rights to make recordings at other locations, and therefore would not be able to assign them to Apple.

The WSJ article does note that US operators probably do not hold the rights necessary to authorise Apple to operate a cloud-based DVR service, and so there would be tension between Apple, operators, and content owners.

Read 5004 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here




IDC WHITE PAPER: The Business Value of Aiven Data Cloud Solutions

According to IDC, Aiven enables your teams to perform more efficiently, reduce direct infrastructure costs, and provide improved database performance, agility and scalability.

Find out how Aiven makes teams 48% more efficient, allowing staff to focus on high-value activities that drive real business results:

340% 3-year ROI – break even in 5 months (average)

37% lower 3-year cost of operations

78% reduction in staff time for database deployments


Download the IDC White Paper now

DOWNLOAD WHITE PAPER!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

Share News tips for the iTWire Journalists? Your tip will be anonymous

Subscribe to Newsletter

*  Enter the security code shown:

WEBINARS & EVENTS

CYBERSECURITY

PEOPLE MOVES

GUEST ARTICLES

Guest Opinion

ITWIRETV & INTERVIEWS

RESEARCH & CASE STUDIES

Channel News

Comments