Tuesday, 21 August 2012 13:05

Apple reveals Apple Store foot traffic

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You've probably noticed that Apple Stores are often busy - here are the numbers behind the crowds.

According to figures provided by Apple to The Loop, there have been almost 300 million visits to Apple Stores around the world since October 2011 (the start of Apple's current fiscal year).

And a lot of them are clearly not "just looking, thanks" - Apple reportedly has the highest revenue per square foot among retailers in the US, achieving seven times the median revenue per square foot for the top 20 retailers.

Furthermore, the Genius Bars at those 375 stores (the latest two opened in Canada last weekend) look after 50,000 people per day.
A simple average is 133 sessions per store per day, but since stores have been added during the period the 'real' average would be somewhat higher.

Now you know why it can be difficult to get a Genius Bar appointment in a hurry.

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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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