Ex-CEO Sculley Says TV Market Is Apple’s ‘Game to Lose’
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Former Apple Inc. Chief Executive Officer John Sculley, the man who presided over the company when Steve Jobs left in 1985, said a move into the television market is “Apple’s game to lose.”
Apple already has a foothold in smartphones, tablets and computers, giving it an edge in trying to take control of consumers’ living rooms, he said in an interview. Sculley, who stepped down as CEO in 1993, has no inside knowledge of the company’s strategy.