Apple Owns China’s Tablet Market
The iPad made its debut in China on Sept. 17, 2010. Now, not two years later, it is has captured nearly three-quarters of the country’s tablet market.
According to a new survey from market research firm Analysys International, Chinese consumers purchased 2.34 million tablets during the second quarter of 2012, a 63 percent increase over the previous year. And of those 2.34 million tablets, 72.6 percent of were iPads.
That’s a commanding lead, so much so that none of the rival tablet makers Analysys tracked managed to crack even a 10 percent share. Lenovo, ranked second to Apple, captured a market share of only 8.38 percent. And Samsung couldn’t even manage half of that, claiming a share of just 3.59 percent — table scraps.
Generally, a pretty surprising finding given the number and range of cheaper tablet options sold in the country.
Analysys’s survey of the Chinese tablet market follows, by a week, IDC’s analysis of the global tablet market, which found Apple to have nearly as commanding a lead worldwide. According to IDC, Apple captured a 61.5 percent share of the global tablet market in the second quarter.
(Chart via Digitimes)