TimeOut London for iPad app, review

TimeOut's new London iPad app offers a beautiful way to browse what's happening in the city, but it stops short of being truly useful.

TimeOut iPad app review - august events
TimeOut London's new iPad app gives you a pictoral sense of what's going on in the city.

London's greatest asset is also its worst. The city has absolutely endless variety, even when the Olympics aren't in town. But it's a tough city to keep track of, as the countless things-to-do-in-London websites will attest.

No one site can claim to intelligently list everything that's happening in London, but many make a good effort, and TimeOut is one of them. If only their new iPad app showed as much.

The app offers a beautiful way of browsing London's upcoming events, hot restaurants and other gems. Large images take advantage of the iPad's screen, and smooth gestures make stumbling upon new things a pleasant experience.

The app has lovely area guides too, listing a large enough variety for everyone, and the pictures make even Hackney look beautiful. When you're at a loose end and looking for something to do, this type of browsing works.

But it comes apart when you dig deeper. Unlike the website, which links to restaurant and venue web pages and lets you book tickets, the app is just text on a page.

The venue maps look great and list nearby restaurants, but there aren't any links to reviews of those restaurants, and the maps don't integrate your location.

The app tries to show you what's on today, but instead of events it lists the restaurants and shops that are open today - not exactly the right result.

But this isn't a basic listings app either, because it doesn't work without an Internet connection.

The app would do well to take some cues from its iPhone cousin, and integrate more native features of the device itself - TimeOut's iPhone app lets you make calls from within the app, and can scan your iPhone's music to find upcoming gigs by your favourite artists (Songkick does this too).

Let's hope these basic omissions are just growing pains and will be ironed out. The app has potential and looks stunning; now it needs to function that way.