Apple v Samsung: Can Look and Feel Be Patented?
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Get ready for “rubberbanding.” That’s the way the screen on an iPad or iPhone seems to bounce when you scroll to the bottom of a file -- and it’s among the terms jurors must understand as Apple Inc. and Samsung Electronics Co. face off in a patent trial this week.
Apple has become the most valuable company by creating products that stand out for design and ease of use, stemming from scores of smaller innovations, such as rubberbanding, rather than epic underlying technology breakthroughs.