Hollywood-Backed Social Video Sharing App Vyclone Launched

Imagine if you and your friends had the ability to create on-the-fly video documentaries with just a mobile phone and no fancy editing software. That appears to be the goal of a new social video sharing app called Vyclone.

Using the app, several people can shoot the same event in real-time and in minutes Vyclone synchronizes and edits the footage into one video that cleverly makes use of all the different camera angles. If you don't like the particular edit created by the app, you can access raw footage and edit it into a different combination of clips. The audio component of the video is drawn from the longest possible combination of audio from all the clips.

Based in London and Los Angeles, Vyclone was backed early on by Hollywood and music industry luminaries like Ashton Kutcher and longtime Madonna manager Guy Oseary, as well as DreamWorks and LiveNation. One of the co-founders, Joe Sumner, has some entertainment industry pedigree as the son of rock star Sting.

"Working as a musician for years, I noticed that people were always taking video of their favorite moments of each concert, but there was no way for them to share their different viewpoints with each other," Sumner said in a statement. "We created Vyclone to solve that problem and the result is something that goes far beyond concerts to finding a new medium for expression."

The current version of the app allows for up to four camera angles, includes video filters such as sepia tone and black and white effects, and allows for easy sharing to social networks like Twitter and Facebook. Users can also choose to make their video creations private by turning off the sharing option in the app. In a bid to maintain a safe environment and possibly avoid any early legal issues, the app is not authorized for use by those under 13 years old.

At first glance Vyclone might appear to be just another fun app limited to casual users, but co-founder and CEO David King Lassman has a different vision.

"Wherever life’s moments inspire you—from seeing a friend’s new skateboard trick, filming a child’s soccer game, viewing a live event from all angles of the venue or covering the many sides of a story as a citizen journalist, Vyclone makes it easy to capture the essence of a moment from every point of view and share it with the world," Lassman said.

Lasserman's vision hints that, aside from saving all those special personal moments, this app could also become a powerful crowdsourced video tool for documenting major events that go viral and become major news stories.

Currently, video clips are limited to 60 seconds, but there will likely be longer videos lengths offered in future versions. For more details about how the app works, see the video below. Vyclone is available now as a free download via the Vyclone site and on Apple's App Store.