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Google claims that its new Nexus 7 Android "Jelly Bean"-powered tablet is easy to use, but it seems that getting it out of the box is quite a challenge for some.
I usually don't care for unboxing videos, but I believe that the unboxing experience for any new bit of kit is important, and that companies should put though into making it as pleasant as experience as possible. Apple stated doing this years ago, making the process of opening a new purchase a bit like unwrapping a present. Since then other companies have followed suit.
Google it seems has taken a different approach and turned the unboxing of the Nexus 7 into a workout. Maybe the search giant thinks we need a little more exercise in our lives.
