New iPad Owners Weigh In On Apple’s Latest Apple Tablet – ChangeWave Survey

Two weeks ago, the new iPad hit the market and is now in the hands of early-adopter consumers, so ChangeWave Research checked out initial reactions to the new device in a March 22-28 survey of 200 new owners, looking into their impressions of the new Apple iPad, including overall satisfaction with the device, key likes and dislikes, and the impact of the notorious heat issue. Findings include:

Customer Satisfaction

User satisfaction with the new iPad is even higher than previous iPad ratings from a February 2012 ChangeWave survey. More than four-out-of-five new iPad owners (82%) say they are Very Satisfied with the device. Another 16% say theyre Somewhat Satisfied.

Here is a head-to-head comparison of the new iPad user survey results with previous iPad user results from the February 2012 ChangeWave survey.

Top iPad Likes and Dislikes

ChangeWave researchers also queried new iPad owners on the three specific features they liked best and disliked most respectively.

Here’s the result of response to the question “What do you like best about the new iPad?”:

By a landslide, the High-Resolution Retina Display (75%) is what new iPad owners report they like best about the device. Long Battery Life (22%) comes in a distant second, followed by 4G LTE Capability (21%) and the Faster Processor (20%)

New iPad Dislikes

When asked what they dislike most about their new iPad, users cited the Cost of the Device (26%) and the Cost of the Wireless Data Plan (23%) as their two biggest gripes:

Two other issues were each cited by 8% of owners – the iPad’s Size/Weight and its Amount of Flash Memory Storage. Additional dislikes mentioned include its Integration with Other Devices (7%), Excessive Heat Coming From the Device (7%) and Battery Life (6%). No other issue was cited by more than 5% of new owners.

A Closer Look At The iPad Heat Issue

In a recent release, Consumer Reports stated that the new iPad can heat up to as much as 116 degrees Fahrenheit when plugged in and continually running a game. While the consumer publication considered this to be very warm, they said it wasn’t especially uncomfortable if held for brief periods and they didn’t consider it to be a safety concern.

To gauge new iPad owner reaction to the heat issue, ChangeWave presented respondents with a brief summary of the Consumer Reports findings on the new iPad and asked how much of a problem the issue of excessive heat coming from their new iPad was for them.

Only 4% of new iPad owners found the issue of excessive heat to be Somewhat of a Problem for them, and 0% found it to be a Very Big Problem. Moreover, the vast majority of new owners reported they Haven’t Experienced any Problem (89%).

To put this in context, back in July 2010 ChangeWave surveyed new iPhone 4 owners on the antenna and reception issue – which at the time had received an unprecedented level of news media focus. In that survey, iPhone 4 owners were asked how big of a problem the antenna/ reception issue was for them, and we found the following:

At the time, 7% of new iPhone 4 owners found the antenna and reception issue to be a Very Big Problem and 14% Somewhat of a Problem. Two-thirds (64%) reported they Hadn’t Experienced any Problem.

In comparison to the 2010 iPhone 4 Antenna/ Reception issue, the new iPad heat issue hardly registered a concern among the 200 new iPad owners in this ChangeWave survey.

Simply put, the heat issue does not appear to be a perceived problem for the overwhelming majority of new iPad owners.

The complete ChangeWave report is available here.
http://bit.ly/H6nYPo

For more on the ChangeWave survey results, visit:
http://bit.ly/HeoAnI

To learn more visit:
http:// www.changewaveresearch.com