CEO Tim Cook, speaking on the company's conference call this morning to announce their plans to initiate a $2.65 a share quarterly dividend and to buyback up to $10 billion of its common stock, also said that the company has looked at but decided against splitting the company's shares, which at this point are among a small number of stocks trading over the $500 mark.
Cook said that a split is something they have looked at, but he says there is "very little support" for the idea that a split would help the stock. He says that if the board thought it was in the best interest of Apple and holders to do so, they would go ahead and split the stock.
This morning, Apple shares are up $10.93, or 1.9%, to $596.50.
