Microsoft Plans More Ads for Windows Phone to ‘Smoke’ Rivals
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Microsoft Corp., the world’s largest software maker, said it will increase advertising spending to build market share for Windows Phone as it drives into new regions.
“The next year to 18 months is really about seeing a significant uptake in market share,” Aaron Woodman, the director of Windows Phone, said in an interview at the Mobile World Congress in Barcelona. Microsoft previously focused on getting publicity and good reviews for the system, he said.