In the world of 24-hour news, Twitter accounts and blurrycam photos, it’s hard to be surprised by much anymore.
Sure, Apple pulls it off every once in a while — most recently with Mountain Lion — but usually, when an Apple event is about to be held, just about everyone has a good guess at what is under that black cloth.
This time around, every nerd I know is talking about the iPad 3’s Retina Display, its LTE chipset and the fact that the case is 0.8 mm thicker.
Apple, of course, hasn’t said a word on any of this. Until next Wednesday, the iPad 3 doesn’t exist.
It seems that I’m in the minority, though, judging form the number and size of sites that cover Apple rumors. Without these stories, the Apple new cycle would be much slower, and many sites would have far fewer page views.
But the events would be a lot more fun.